On March 26, 2019, in line with the cooperation tenet of "Equality of Respect, Integrity, Resource Sharing, Mutual Cooperation, Cooperation and Win-Win", Dongguan Xiangcheng Industrial Co., Ltd. and Dongguan Public Poetry Restaurant Management Co., Ltd. in Xiangcheng Group (Shanbo Park) The multi-functional conference hall on the second floor held a grand signing ceremony and officially became a strategic partnership.
Dongguan Gongshi Catering Management Co., Ltd. is a subsidiary of Gongshi Industrial Investment Group. The Group is a diversified investment and a combination of industry and finance, involving industrial, real estate, finance, technology, agriculture, catering, trade and other integrated development. The business scope covers industrial real estate development and operation, investment promotion, property management, smart city support, intelligent three-dimensional parking garage, catering + leisure agricultural tourism + cultural communication. Public poetry industry strives for sustainable and steady development and is committed to becoming a diversified investment group.
Dongguan Xiangcheng Industrial Co., Ltd. is a wholly-owned subsidiary of Xiangcheng Group. The incense and incense is a brand, mainly related to the research and development, production and sales of agarwood products. Founded in 2014, Xiangcheng Group (formerly known as Dongguan Xiangcheng Industrial Co., Ltd.) is a large-scale compound agarwood industrial enterprise group integrating agarwood cultivation research and development, production and sales, creative design, cultural communication, leisure tourism and brand operation. The group headquarters is located in Liaobu, Dongguan, and is the president unit of Dongguan Shenxiang Association. Xiangcheng Group owns wholly-owned subsidiaries of planting, research, culture, production, sales and tourism, forming a unique combination of boxing enterprise development trend and brand development matrix of Xiangcheng Group.
Since its establishment, the company has adhered to the corporate mission of “rooting industry development, creating elegant life and benefiting the public”, deepening the agarwood industry, innovating and developing products, and creating a high-end brand of agarwood culture and industry. At present, the Expo Park, which has hundreds of acres of agarwood cultivation, scientific research and experience, has developed a series of “Fragdo” brand products such as Aloes essential oil, agarwood gift box, agarwood incense, agarwood incense, and agarwood electronic cigarette. It has 63 registered trademarks and A number of patented technologies will have thousands of acres of agarwood industrial parks in the future, and will be built into a comprehensive cultural and sports complex of the Chinese agarwood industry full-form experience expo park. In December 2017, the company won the “Standard Revision and Revision Work Certificate” of the national forestry “Agarwood” industry. It is the only company that drafted the standard in the “Agarwood” industry in Guangdong Province. Mr. Yin Toyota, the chairman of the company, is also the main drafter of the standard. It marks a solid step for the company to a higher level in the agarwood field, becoming the golden sign of the Xiangcheng Group and leading the innovation and development of the Chinese agarwood industry.
Xiangcheng Group has many famous experts, professors and scholars at home and abroad as scientific research strengths. It has established cooperation with the Chinese Academy of Medical Sciences, the Institute of Wood Industry of the Chinese Academy of Forestry, the Guangdong Provincial Federation of Social Sciences and Guangdong University of Technology to establish agarwood. The testing acceptance station, the agarwood industrial technology research and development center and the agarwood scientific research institute carried out research on the collection and preservation of agarwood germplasm resources, chemical composition and pharmacological activity, quality control, etc., and contributed to the application and innovation of the industry's science and technology.
At 10:30 in the morning, the signing ceremony for the strategic cooperation between the two sides officially began, and it was held in a pleasant and cheerful atmosphere. Xiangcheng Industrial personnel attending the strategic cooperation signing ceremony include: Xiao Yanhua, general manager of Xiangcheng Group, Zhou Yonghua, deputy general manager and brand marketing director, Wei Qingzhen, assistant to general manager and director of Xiangdao Cultural Center, Chen Qingling, tea artist/Xiangdao, and Yin Huiling, product commissioner. Sales Commissioner Zhu Shiqi, etc.; public poetry catering staff attending the strategic cooperation signing ceremony: Jiang Yannan, vice president and chief financial officer of Gongshi Industrial Investment Group, He Hailong, general manager of the catering business department, Peng Xiaomei, deputy director of the president's office, and Li Xiaoyan, general manager of the catering business department. Xiao Xixi, Commissioner of Trade Center of the Food and Beverage Department, and Lu Xiaoqin, Legal Commissioner. In the warm applause, representatives of the leaders of the two companies signed the signature on the strategic cooperation agreement, and exchanged texts to take a group photo, and then the leaders of the two sides respectively awarded the “strategic partner” plaque to the responsible person in charge of the operation and took a group photo.
In order to strengthen resource integration, mutual benefit and win-win between the two parties, enhance the sales transformation of customer resources, enhance the competitiveness of expanding the market, and reach a deep strategic cooperation willingness to bring cultural, elegant and high-quality life to the vast number of consumer customers. The way, the content of the taste platform and the content of the Shenxiang Wenlv platform will be enriched, and the industrial docking and resource sharing between the enterprise platforms will be promoted.
* Strategic cooperation between the two parties: from product distribution to cultural communication, from event linkage to experience marketing, from customer channel to brand promotion, from product cooperation to platform cooperation, extending the taste of life and agarwood industry, enriching the cooperation content and exploring the taste of life. A new model of cooperation with elegant agarwood.
* Strategic cooperation between the two parties: It will effectively integrate the superior resources of both parties, transform the superior resources into core competitiveness, and jointly cultivate the cross-border consumption integration of “Taste Life + Shenxiang Wenlv” and work together to develop side by side.
* Strategic cooperation between the two parties: Forming a strategic partnership and alliance relationship to carry out the overall coordinated operation, and to create a model representative of the cooperation between China's taste life platform and China's Aromatherapy platform.
The society is changing, the model is changing, the channel is changing, the consumer demand is also constantly upgrading, and cross-border integration is the trend of the times! In the new era, the resource sharing model has set off a new wave in the world and promoted the transformation and upgrading of the traditional economy. In 2019, the market will face major changes, big opportunities, and big markets. Cross-border enterprises need to continuously deepen interactive exchanges and expand cooperation areas, and integrate the advantages of both product formats, brand marketing, and management innovations to create a cross- The strategic alliance of strategic alliances has become the only way to develop the group, expand the market and enhance the comprehensive competitiveness of the brand.
After the signing and licensing, the Xiangcheng Group's Xiangdao Division performed a professional musk performance, and the leisurely and elegant fragrance made people happy. In the incense and the fragrance, it is the life goal pursued by the spiritual aristocracy to feel the power, spirituality and soul of the fragrance and the soul. Xiangxiang Aloes always advocates the idea of “Let life and fragrance rise”. It is an attitude; fragrance is a kind of transcendence; fragrance is a realm!
Xiangcheng Group will take the research and development of agarwood as the foundation, the agarwood products as the support, the agarwood culture as the characteristic, the agarwood industry as the support, the resource integration as the breakthrough, play the comparative advantage, promote the strong brand strategy, and focus on strengthening the product market. Transform, do a big agarwood industry chain, radiate domestic and foreign markets, and build an economic base of the agarwood industry headquarters in China and the world.
